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3D Panacea is a provider of customized richmedia for websites and other digital media. The term rich media was coined to describe a broad range of digital interactive media. Rich media can be downloadable or may be embedded in a webpage. If downloadable, it can be viewed or used offline with media players such as Real Networks' RealPlayer, Microsoft Media Player, or Apple's QuickTime, among others.
The defining characteristic of rich media is that it exhibits dynamic motion. This motion may occur over time or in direct response to user interaction .